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Dr. Stanton's MKTG 446 Course Blog
Important Course Links
Course Content
Data Analysis
Introduction to Data Analysis (Adobe PDF - passed out in class)
Choosing the Right Analytical Technique (Adobe PDF - passed out in class)
Business Traveler Survey (Adobe PDF - passed out in class)
Business Traveler Survey Data (SPSS data file)
SPSS Frequency & Crosstab output (Adobe PDF - passed out in class)
Coffee Consumption Data (SPSS data file)
First SPSS Assignment (Adobe PDF)
Testing for Statistical Significance (Powerpoint)
SPSS Chi-Square, T-Tests & One-Way ANOVA output (Adobe PDF - passed out in class on 4/5/11)
Questionnaire Design & Development - Handout (Adobe PDF format) (Associated textbook readings: Chapter 11)
Survey Data Collection Methods - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 9)
Measurement & Scaling - Measurement Handout (passed out in class on 2/22) or Scaling Handout (passed out in class on 2/24)(Associated textbook readings: Chapter 10)
Using Exploratory & Qualitative Research Techniques - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 8)
Research Design - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 5)
Problem Definition - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 4)
Marketing Research Process - Adobe PDF (Associated textbook readings: Chapter 2)
Research Introduction - Powerpoint or Adobe PDF (Associated textbook readings: Chapter #1 and pages 65 - 70 of Chapter #3)
Introduction to Data Analysis (Adobe PDF - passed out in class)
Choosing the Right Analytical Technique (Adobe PDF - passed out in class)
Business Traveler Survey (Adobe PDF - passed out in class)
Business Traveler Survey Data (SPSS data file)
SPSS Frequency & Crosstab output (Adobe PDF - passed out in class)
Coffee Consumption Data (SPSS data file)
First SPSS Assignment (Adobe PDF)
Testing for Statistical Significance (Powerpoint)
SPSS Chi-Square, T-Tests & One-Way ANOVA output (Adobe PDF - passed out in class on 4/5/11)
Questionnaire Design & Development - Handout (Adobe PDF format) (Associated textbook readings: Chapter 11)
Survey Data Collection Methods - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 9)
Measurement & Scaling - Measurement Handout (passed out in class on 2/22) or Scaling Handout (passed out in class on 2/24)(Associated textbook readings: Chapter 10)
Using Exploratory & Qualitative Research Techniques - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 8)
Research Design - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 5)
Problem Definition - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 4)
Marketing Research Process - Adobe PDF (Associated textbook readings: Chapter 2)
Research Introduction - Powerpoint or Adobe PDF (Associated textbook readings: Chapter #1 and pages 65 - 70 of Chapter #3)
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