Welcome to the Spring 2011 Marketing Research (MKTG 446) course. I look forward to working with you this semester.
This course blog will serve as the venue for posting class materials, assignments and pertinent information/announcements. I also hope that you will contribute to online discussions or comment on blog postings.
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I think that the idea of being tracked by a camera while shopping can be off-putting for some people, but I think that this will help to improve business. I do not feel that it is unethical; I think that having a shop tracker will start to become the norm for stores. I generally feel that most people know that when they go into a store used by the public they can be subjected to any type of filming. I bet we have always been taped on camera in a store and just was not aware of it. From a marketing perspective this is a great tool to use because rather than getting potentially false answers on a survey you can watch to see real consumer behaviors.
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