Your first quiz has been posted to WebCT. It will be available from 2:00 p.m. on Thursday, January 20th until 9:30 a.m. on Tuesday, January 25th. This quiz covers the introductory material -- chapter 1 and the selected pages from chapter 3.
If you have not taken a quiz on WebCT before, simply go to WebCT and choose the MKTG 446 course (for All Sections). Select Assessments and you will see the link for the Marketing Research Introduction quiz. Please be sure to save each answer before submitting the quiz. After the quiz deadline, I will release your quiz score and the correct answers to those who took the quiz so you may have them for exam studying purposes.
skip to main |
skip to sidebar
Dr. Stanton's MKTG 446 Course Blog
Important Course Links
Course Content
Data Analysis
Introduction to Data Analysis (Adobe PDF - passed out in class)
Choosing the Right Analytical Technique (Adobe PDF - passed out in class)
Business Traveler Survey (Adobe PDF - passed out in class)
Business Traveler Survey Data (SPSS data file)
SPSS Frequency & Crosstab output (Adobe PDF - passed out in class)
Coffee Consumption Data (SPSS data file)
First SPSS Assignment (Adobe PDF)
Testing for Statistical Significance (Powerpoint)
SPSS Chi-Square, T-Tests & One-Way ANOVA output (Adobe PDF - passed out in class on 4/5/11)
Questionnaire Design & Development - Handout (Adobe PDF format) (Associated textbook readings: Chapter 11)
Survey Data Collection Methods - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 9)
Measurement & Scaling - Measurement Handout (passed out in class on 2/22) or Scaling Handout (passed out in class on 2/24)(Associated textbook readings: Chapter 10)
Using Exploratory & Qualitative Research Techniques - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 8)
Research Design - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 5)
Problem Definition - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 4)
Marketing Research Process - Adobe PDF (Associated textbook readings: Chapter 2)
Research Introduction - Powerpoint or Adobe PDF (Associated textbook readings: Chapter #1 and pages 65 - 70 of Chapter #3)
Introduction to Data Analysis (Adobe PDF - passed out in class)
Choosing the Right Analytical Technique (Adobe PDF - passed out in class)
Business Traveler Survey (Adobe PDF - passed out in class)
Business Traveler Survey Data (SPSS data file)
SPSS Frequency & Crosstab output (Adobe PDF - passed out in class)
Coffee Consumption Data (SPSS data file)
First SPSS Assignment (Adobe PDF)
Testing for Statistical Significance (Powerpoint)
SPSS Chi-Square, T-Tests & One-Way ANOVA output (Adobe PDF - passed out in class on 4/5/11)
Questionnaire Design & Development - Handout (Adobe PDF format) (Associated textbook readings: Chapter 11)
Survey Data Collection Methods - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 9)
Measurement & Scaling - Measurement Handout (passed out in class on 2/22) or Scaling Handout (passed out in class on 2/24)(Associated textbook readings: Chapter 10)
Using Exploratory & Qualitative Research Techniques - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 8)
Research Design - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 5)
Problem Definition - Powerpoint or Adobe PDF (Associated textbook readings: Chapter 4)
Marketing Research Process - Adobe PDF (Associated textbook readings: Chapter 2)
Research Introduction - Powerpoint or Adobe PDF (Associated textbook readings: Chapter #1 and pages 65 - 70 of Chapter #3)
0 comments:
Post a Comment