Monday, January 17, 2011

How Domino's Pizza Used Marketing Research to Remake their Pizza

Domino's Pizza used Marketing Research to find out what consumers really thought about their pizza. The feedback was used to help create a new pizza. This YouTube video shows some of the research findings and how they were used to alter the pizza recipe.




After creating the new pizza recipe, they went back to some who participated in their research to conduct a taste test of the new product as you can see in this YouTube video.

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